We build digital systems for hotels
websites,
booking, and automation.
See what's possible for your hotel
15 minutes online — we'll talk through your hotel, your current site, and your goals. We'll show you our approach and see if we're a good fit.
"I lead every project personally — from the first call through launch and beyond."
Michael Negele · founder of ootell.com
One point of contact for your entire digital project
Michael Negele
For over 10 years, we've built websites, digital products, and automations that help businesses run more efficiently.
We combine international experience building digital products with a practical understanding of how hotels operate today. That means you get modern, effective solutions built around your guests' expectations.
What started with hospitality projects has grown into digital systems for hotels across the country.
What this means for your hotel
- One accountable contact throughout the entire project
- Modern technology without unnecessary complexity
- Solutions that save your team time
- A system that grows along with your hotel
Your website could be doing more.
Guests are already choosing your hotel, your team shows up for service every day, and the business keeps growing. But your digital tools don't always keep pace.
Repetitive messages and phone calls
Information available 24/7, routine questions automated
Commission on every booking
More guests book through your own site
A site that just sits there
A site that supports sales and your team's work
A new quote for every change
A dedicated team keeps the system evolving
"Your hotel doesn't just need a website. It needs a digital system that helps guests decide faster, saves your team time, and grows along with your business."
More than a website.
Custom design, booking, automation, and support work together as one system — helping your hotel every day.
How the project works
First, we get to know your hotel and what it needs.
- Review your current site and processes
- Define project goals
- Help with content, photography, and branding
We think beyond just the website
If we see a chance to save your team time or simplify a process, we'll suggest it. Our job is to help your hotel run more efficiently at every stage.
What's included in the digital system
Development
5+Modern, reliable tools we use to design and build your custom site.
Booking & PMS
12+We connect with your existing booking system, PMS, and channel manager.
Analytics & SEO
3+We track performance and search visibility so you know what is actually working.
Marketing & Automation
4+We automate repetitive tasks and connect your marketing tools together.
A simple way of working
We help hotels build, run, and grow their digital systems — pick what fits yours.
Scope shaped around your hotel each month
- SEO & GEO
- Conversion optimization & landing pages
- Analytics, CRM & guest workflows
- Booking-flow improvements
- AI workflows & new digital tools
- Ongoing website development & reporting
Also available when you need it
Scoped and quoted on a call
- Custom design built for your hotel
- Booking, PMS & channel-manager integrations
- Ready for ad campaigns
- Legal foundation already in place
- Solid technical foundation
- Full ownership of the site after launch
Keep it running Technical Retainer from $500 / mo
Keep what we built running properly.
- Hosting, monitoring & security
- Backups & updates
- Integration upkeep (PMS, channel manager, API changes)
- Technical SEO & performance
- Bug fixes & technical support
- One accountable contact
Larger new development stays a separate project.
Need a custom integration or extra functionality?
Let's discuss it on a call — no rate
card needed.
You own the site
After launch, the site is fully yours.
Technical Retainer and Hotel Technology & Growth are only for ongoing work you choose — never a condition of owning the site.
You can cancel anytime.
Frequently Asked Questions
Why isn't this a single flat fee, like off-the-shelf industry solutions?
The one-time payment covers the site: custom design and turnkey development that's yours the moment it launches. After that, it's a subscription for an ongoing development team instead of a new quote for every edit or page. That way you're not paying for the project twice — once at launch, and again for every change after.
What happens to the site if I cancel the development subscription?
The site, domain, and code stay yours — they're already fully paid for at launch, and we don't hold access hostage. Only the subscription itself is canceled: edits, new pages, and technical support stop being part of ongoing work. Separately, the live room-availability calendar is something we maintain on our end, and it turns off with the subscription because it needs continuous syncing with your channel manager.
Is this really custom design, not a template?
Yes, the design is built for your hotel from scratch, not from a standard template. If you need deeper branding work or custom functionality beyond the base scope, we discuss that on a call.
When will the live booking calendar be available?
We connect with your hotel's channel manager to sync availability. This feature is in development — we'll discuss exact timing for your hotel on a call, depending on which channel manager you already use.
Do you prepare the site for paid ad campaigns?
Yes — the site is built ad-ready from day one: proper analytics, fast load times, and forms that capture every lead without losing data.
How does payment work?
Development is paid upfront at project start — exact terms are set individually per project. The development-team subscription begins after launch and continues for as long as you need it.
We're proud partners of
Let's talk about your project
In 15 minutes, we'll get to know your hotel, talk through your goals, and show you which digital solutions could improve your site and processes.
What we'll cover:
- Your hotel and current situation
- Project goals
- Required functionality and integrations
- Possible timeline and working format